2015 BLOG ASSIGNMENT #9 Read The Six Things That Make Stories Go Viral. Discuss how this information can help you for Component #5. Advertisements Like this:Like Loading... Related 20 Comments For component 5, we need to come up with ideas and concepts to help spread and popularize our movement in society. We need to think of our movement and then figure out how to make it work in society and get people to join us. In The Six Things That Make Stories Go Viral talks about multiple ways to get an article to appeal to people and to get them to want to share it with as many people as they can. This article is very helpful to make is easier to be successful in component 5. It does this by showing us ways to get things on the internet to appeal to many people and how to get it to circulate the internet. This is extremely helpful because the objective of the component is to make a campaign to help make the world more clean, green, and eco-friendly and put it on the Internet and the goal is to get as many people as possible to join our campaign and do it with us to help make the world more green and clean. The article shows us what strategies, tips, and tricks that we can use to make our campaign more successful and to get it more shares on the Internet. Personally, I think that focusing on the tactical details of a riveting campaign is going to hurt groups when it comes to component five. There’s an unspoken sort of understanding as far as knowing what entices an audience; an understanding that builds a basic knowledge of ethos, pathos, and logos. But for this component I don’t think that knowledge needs to expand beyond the basic understanding, even when translated into modern speak. When the focus gets fixated on incorporating these ideas, it ends up a bit like handing sprinkles and cupcakes to children and telling them to have at it. Too much gets stuffed into one marketing idea and then it becomes a sad little hodge podge of ethos, pathos, and logos that might have a main, relevant idea if one squints and looks hard enough. So if I can push all that strategical nonsense aside and instead ask myself “What’s going to pull people’s attentions toward my movement?”, then I’ll be just fine. How can I highlight the truly interesting points of my movement? I’m going to spend my energy on answering those question first, and then once I’ve build my campaign on that, I’ll go back and tweak it with ethos, pathos, and logos on the brain. If my goal is to market a call-to-action idea, I’m subconsciously going to market it in a way that’s going to tempt the target audience to join, which will consequentially use ethos, pathos, and logos without using it like children-wielded sprinkles. These tactics of ethos, pathos, and logos would certainly help those who do not completely understand how to persuade others into getting motivated and starting a movement. Manipulating emotions and thoughts to get a reaction does in fact stimulate people to want to share and spread the idea. Component five is asking us to appeal to people, get the idea noticed, and start a movement though a campaign idea. Appealing to audiences would get the ball rolling and attract others. Science, Aristotle, and experience have shown that the right amount of ethos, pathos, or logos can work in persuading or getting others to feel emotions. However, completely focusing on just getting others to feel something rather than focus around the idea may hurt instead of help. Two commercials that were shown by Mrs. Edwards, more specifically the old men wanting to appreciate their lives and overcome obstacles before their inevitable death, made most of the students feel at least somewhat of either a sad or happy emotion. However, when the commercial ended up to be an ad for a bank, most of the students were confused as to how the commercial connected to the idea or product. This example highlights the downside of too much pathos. The commercial made students feel, but failed to properly endorse the product and mostly everyone was at a lost. If too much energy and time is focused upon ethos, pathos, and logos the idea or product may got lost in the confusion. The tips would help students for component five if they are used properly, effectively, and keep the center idea and product in mind. The tactics should at least somewhat involve the idea of interest instead of completely surprising watchers. Should Ethos, Pathos, and Logos Be used in Persuasive Writing? The general argument created by author, Maria Konnikova, in her work, The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You, is that should the rhetorical methods of persuasion of Ethos, Pathos, and Logos be utilized in the writings meant to suade others? More specifically, Konnikova argues that the rhetorical methods should, in fact, be used because it appeals to customers and their emotions by persuading with logistics, emotion, and honesty. She writes, “Amusing stories that had been chosen specifically because they were positive and arousing were shared more frequently than less amusing ones” ( The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You by Maria Konnikova). In this excerpt from the article, the author states that stories that are emotional, amusing to readers, and catches attention by emotional words are more likely to “passed around” and shared, creating a trend. In other words, stories with more enlightening emotional and “eye-catching” words are more amusing and will sell more than dull and boring titles with non-emotional utilization of words. This statement appeals to the rhetorical method of Pathos. Pathos is simply the emotional persuasion in writing. Pathos is, for example for “eye-guzzling” words that appeal to the emotions of observers and how it reflects to them. In addition, using more specific and emotional words such as: depressed, suicidal, and apathetic etc. are more helpful and more understanding than words with no specific wording to an event or titles with no Pathos. In my view, the usage of rhetorical factors like the Ethos, Pathos, and Logos are essential to Component Five. Component Five is the concept of convincing the general public to make a change in the local community. I personally agree in Maria Konnikova’s article on why rhetorical methods should be used in persuasive writing because it is effective and it works and evidence prove it has. Just like I was saying prior, the rhetorical methods will absolutely assist my group and its goals. The main focus is persuading others to make a change in their community and that is why Ethos, Pathos, and Logos is fundamental behind Component Five. Without the rhetorical methods, there would be no persuasion to assist my group in changing our community. In Maria Konnikova’s “The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You” different techniques to creating widely read articles are described. Konnikova stated that some of the most highly read articles are positive, emotion-inducing, and/or trigger the remembrance of a past memory. These techniques, although sometimes subtle, can be very powerful and cause articles to be very popular. Based on what I read, the most helpful technique that I can use in Component #5 is positivity. By creating a positive atmosphere associated with the information that I will be presenting, more people will want to read about and listen to what I have to say. This atmosphere will also allow my audience to absorb the information that I will be presenting. If they are able to obtain the information that I will give in Component #5, then the entire essence the component will be fulfilled. Title: The Six Things That Make Stories Go Viral The general argument made by author Maria Konnikova in her work, The Six Things That Make Stories Go Viral, is that you have to appeal to every part of a person to convince them to follow you. More specifically, Konnikova argues that you should target the emotional, logical, and moral parts of someone’s being. She writes, “There are three principles: ethos, pathos, and logos. Content should have an ethical appeal, an emotional appeal, or a logical appeal.” In this passage, Konnikova is suggesting that if you model a speech, article, video, or another form of outreach, that you can convince a person to join any cause. In conclusion, Konnikova’s belief is that a good cause takes thought, passion, and moral to get a following. In my opinion, the article is right, because wether you are appealing to the emotions, morals, or logical thought process of a person, you can get them to join your cause. More specifically, I believe that each person is a little different in the way that they are persuaded, targeting all three fundamentals is a sure fire way to gain a following. Although the article might object that targeting someone’s emotions, ethics, or logic is wrong, I maintain the thought that if you are convincing them to a right cause, then it is justified. Therefore, I conclude that using ethos, pathos, logos is not only an important part of a campaign, I believe it is the key to a successful component #5. Arousing Articles The general idea presented by Maria Konnikova in her article, “The Six Things That Make Stories Go Viral,” is that articles must use the idea of ethos, pathos, and logos to be appealing. More specifically, Konnikova provided results from an empirical test providing evidence that articles that evoked emotion did capture more attention than those that did not; she also mentions that an article’s success can be based off how arousing each emotion was. She writes, “If an article made readers extremely angry or highly anxious—stories about a political scandal or new risk factor for cancer, for example—they became just as likely to share it as they would a feel-good story about a cuddly panda.” In conclusion, Maria Konnikova believes that although there are other factors to the success of an article, its ability to emotionally appeal to the targeted audience is on top of the list. In my view, Konnikova’s article is right, because if a writer is able to connect with their readers emotionally, logically, and still have credibility will make them a lot more persuasive and interesting. More specifically, I believe that pathos is the strongest way to connect with readers. Through out time, decisions have been made that have clearly been based on emotion. Emotion is something that everyone has and can be so strong. For example, in component 5 we are suppose to make a campaign about making a more sustainable lifestyle. I believe that the best way to convince people to join our movement is by making them feel something emotional. A simple statement such as, “Your children and your children’s children will be living in the planet we leave them” can have the effect of making people care about their “carbon footprint.” Therefore, I conclude that the strongest way to appeal to the audience is through emotion. The simple idea of incorporating ethical, emotional, and logical reasoning into writing is the key for persuading an audience. For example being able to entice an audience using various techniques that grabs a reader’s attention is how writers persuade their readers into seeing their way. However, for component #5 the rolls of Aristotle’s ethos, pathos, and logos will not be as large because the overarching idea of component #5 is a campaign, not a persuasive essay. The main points in author Maria Konnikova’s article deal mainly with Aristotle’s pathos. Konnikova mostly wrote about the power of evoking emotion in one’s target audience, however, the use of too much pathos may prove to be disastrous for the current component. The overwhelming of certain principles such as pathos can distract the audience from the intended audience, it can ultimately leave them “dazed and confused.” Also, the attempt to try and incorporate all three of Aristotle’s principles can make a campaign less appealing. Konnikova stated, that as a society we know what works and what doesn’t to persuade a certain group of people. However, that doesn’t mean that certain techniques will work for certain outlets. Personally, my group has come up with our campaign, our intended audience, and ways of exposing our idea to the masses. With taking all these factors into consideration, it will be more effective to deciding which one of Aristotle’s principles works best with certain media outlets. If there is something I know about working with ethos, pathos, and logos; it is that if you know your audience, you will know how to go forth and be brilliant with an idea. How exactly can ethos, pathos, and logos contribute to component five? Component five is a campaign to persuade or change the behavior of consumers to a sustainable or efficient energy future. But how can ethos, pathos, and logos contribute to this component? In “Six Things That Make Stories Go Viral”, the article mentions things about various ways to get a story or article to appeal others and get them to share it to as many people as they can. The usage of ethos, pathos, logos, can be useful to component five or this article because when you expose credibility, feelings, and of course logic, these key points are something that can capture the consumer’s attention. In terms of component five, I believe that positivity or having the right attitude would eventually lead to successful campaign, but why so? This a good way to use E.P.L. because if you provide them with the right information and emotion, it would lead back to my reason “…are something that can capture the consumer’s attention…” My campaign is “Money Saving Life Hacks for College Students” so if I provide the right attitude and also appeal to the right audience that my campaign and that E.P.L., would benefit this article and component. Look On The Bright Side The general argument made by author Maria Konnikova in her work, The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You, is that the key to making a story go viral is to positively arouse the reader’s’ emotions . More specifically, the article argues that funnier and happier stories were shared more frequently than sad ones or ones that angered the reader. Konnikova writes, “When the researchers manipulated the framing of a story to be either negative (a person is injured) or positive (an injured person is “trying to be better again”), they found that the positive framing made a piece far more popular.” In this passage, she is suggesting that if you use a sad story, looking at the positive side makes a reader more likely to want to share it. In conclusion, the article’s belief is that stories with happier endings that personally touch a reader are the stories most likely to go viral. In my view, Konnikova is right, because when I share stories with friends I tend to share the funnier ones that made me laugh. People want to make others around them smile and laugh. By sharing positive stories, we can easily achieve that. Even if the story has an overall sadness, if there is a “look on the bright side” people will feel inspired and want to share. Therefore, I conclude that our tendency to want to inspire others or make them laugh is the reason why the key to a successful viral story is positivity and emotion. In the article “The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You” by Maria Konnikova, ideas and techniques on how popular stories and articles go viral are described. Tactics such as emotional, ethical and logical appeal are what distinguish a shared and well-liked article from a not so interesting and less shared article. Factors such as content, arousal of emotion, and positivity also play a big role in the success of a story. Konnikova mentions that, “Videos that shock or inspire are more likely to be shared on Facebook and more likely to gain viral traction.” The techniques Konnikova discussed can be used to persuade, and entice an audience in a positive and powerful way. I believe the information in Konnikova’s article is valuable and beneficial to component five. By using emotional, ethical, and logical appeal in our campaign we will be able to efficiently persuade our intended audience. Along with appeal, a positive idea and attitude can lead to a successful campaign that will make our campaign that much better. Overall I believe the techniques presented in this article will be helpful for component five and will help make each groups campaign more successful. The Effective Power Of Marketing When creating a marketing campaign, no matter the goal, there are a few techniques that should always be implemented. This article, by Maria Konnikova, discusses the several techniques that should be employed in creating a successful campaign. The article starts off by addressing what Aristotle discovered along his intellectual journey. He figured out that to be an influential speaker, you had to cover three things: ethos, pathos and logos. Ethos makes you credible, pathos gives you an emotional appeal, and logos is the ultimate logic. With these three tactics, it is possible to establish why a speaker should be listened to, why an audience cares to listen, and why the speaker is right. Another strategy that the author noticed is that, no matter the tone of the actual campaign, the forefront needs to send a positive message. This is most likely due to the fact that the brain tends to grab on to the first piece of information and start to support it while shutting down other opposing details. By using a positive title, slogan or platform, a campaign can effectively establish itself as positive. One technique that’s used widely in marketing and addressed by Konnikova is the use of mini puzzles. Nowadays, this tactic is mainly seen through memes, however a better example would be the Absolut Vodka campaign. The marketing team did something very special when advertising their drink. Rather than use the typical, “Drink this and you will be associated with luxury” style, they advertised using their name and human capability for pattern recognition. They created advertisements that weren’t clear at a glance, but could still be figured out easily. One example is “ Absolut Perfection”, the vodka bottle has a halo over it. This doesn’t mean “Absolut Angel”, but rather the mind can connect it to the proper phrase, “Absolut Perfection.” By using some of these techniques, it is easy to design an effective campaign for the fifth component. By using a positive slogan, a campaign can be advertised in a positive light. A clever platform can also catch the public’s attention and make them more invested By using greek techniques, a campaign can be seen as credible, appealing, and overall logical. The article “The Six Things That Make Stories Go Viral” had many information that could help the junior class with component five. Jonah Berger found good results from his test that he started working on when he asked the question “what was it about a piece of content, an article, a picture, a video that makes it interesting and shareable?” Just like Aristotle’s found out, the answers were ethos, pathos logos. Ethic, emotion, and logic make up a good statement for our fifth component. To get peoples attention to our statements, they have to have a positive message and have to be exciting to the catch the readers attention. Different emotions can also get arouse to make a big difference in a statement or article and its still be more likely to be shared, for example the article talks about an angry article about political scandal can be just as likely shared as a good article of a new cuddly panda. True as it is its still better if we made our statement’s good and positive. it is more likely to be shared and read threw. Students should also make social currency like memes so that people know that their “not only smart but in the know as well as put in the article”. Aristotle’s Ideas All Tied Into Component Five Maria Konnikova’s “The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You” tells us that we should share out opinions in a positive way because it is the most attention grabbing through out social media and people. It is better to have a positive story to share because it would tie into a person’s emotion. Component five is a campaign behavior project. Which means that the groups would have to come up with interesting ideas and would have some kind of emotional connection with the topic. The use of ethos, pathos, logos, can be useful to component five because you can show the way someone feels about a certain topic. You would want to be confident and positive about a topic you are going to share with your class. I agree with the opinion when Konnikova mentioned that happy and funny stories are more likely to be shared. Obviously you would want to tell a good happy or funny story to people because you know that there would be positivity in the environment you’re in. People do not want to hear sappy depressed stories because it will bring them down and it will have an affect on someone’s feelings In Konnikova’s article she said,”The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. If emotion and arousal are key, then, in a social application of the observer effect, we may be changing what will become popular even as we’re studying it.” This quote got me thinking about the stories that I want to share and how it will affect someone. In “The Six Things That Make Stories Go Viral”, the two main things that made videos go viral were emotion and arousal. I think this will help my group and me with Component #5 because now we know to make a story that include the two main things. This well increase the chances of our story going viral. Component #5 is about reaching as many people as possible with a campaign that will change their behavior. I think going viral is the way to reach large numbers of people. The article “The Six Things That Make Stories Go Viral” also gave examples of stories that had gone viral. Some stories had gone viral just because of the title. I think this information is helpful because now I know to spend time on the title. Another example from the article was making people angry can increase the chance that they will share it. I thought this was strange because I thought making people angry would make people not want to share it. All these tips and things that can make stories go viral are very helpful for Component #5. I will make sure to come back and look at it when making the media outlets to insure they reach as many people as possible. “Place emotion here” The general argument made by Maria Konnikova in the article in her work, The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You, is that specific articles contain a certain attraction or appeal to its audience produce a better outcome to it’s readers. More specifically, Jonah Berger, a graduate student at Standford, argues that titles that brings an emotional appeal or intrigue their audience with articles designed to make a reader laugh, cry, or feel righteous receive more views. He writes, “People love stories. The more you see your story as part of a broader narrative, the better,”. In this passage, the article is suggesting that if the reader feels involved or emotionally angered it will induce the reader to pass on the article . In conclusion, if attempting to make an idea spiral as the article’s belief states the best method to pass an idea or to make a story viral is to have reader feel involved. In my view, the article is right, because as the article has stated there are many instances where the usage of ethos in a passage has a positive outcome. More specifically, I believe that giving an audience an emotional appeal will bring the writer to more success. For example, when the writer manipulated the story to become negative as opposed to being positive, the positive article brought more popularity. Although, the article might object that a negative appeal may be used to an advantage, I maintain that using a positive outcome becomes a more evasive way to intrigue an audience. Therefore, I conclude that having an emotional appeal in an article will introduce a new emotional response to readers. The tactics of ethos,pathos, and logos could help people who do not completely understand how to persuade people to get motivated in starting a movement. These three tactics are meant to manipulate peoples thoughts and emotions and get a reaction out of people. This is perfect for component five. Component five is asking us to get an idea to noticed by the public and to start a movement and start a campaign. The campaign has to be convincing enough to get people get involved and start promoting the movement. I think this ethos,pathos and logos tactics is perfect for component five. Component five is asking us to make a movement on a energy path. For example Solar, Wind, and Geothermal. Using the tactics we can manipulate people in a way. such as “if we don’t covert to solar energy the kids of tomorrow will parish!!”. This would certainly grab the attention of any one with kids,grandkids and extra. The topic of a clean energy path also has many different statics to go with each proposal. Another example “Solar energy is scientist approved” this is ethos. In class my peers and i where shown the strength of using ethos, pathos and logos in a commercial. The commercials we where shown hit emotions hard. The first was very motivational and up lifting. while the second video was very sad and depressing tell the end where the mood changed to happy. i believe theses video examples and tactics will help students with component five. Every car, no matter if it has the best engine or the highest quality tires, needs oil to run. Similarly, any social movement or campaign needs more than good intention and promise. It needs “oil”, an effective use of persuasive techniques, in order to gain momentum and have people join the cause. I think that the usage of pathos, ethos, and logos is very crucial to anything that requires any sort of persuasion. Maria Konnikova wrote in her article regarding the three artistic proofs, “Ethics, emotion, logic—it’s credible and worthy, it appeals to me, it makes sense.” Beyond the three “artistic proofs”, Konnikova presented more effective techniques that I definitely think will be useful for component five. These were creating social currency and improving the overall quality of a story, or in our case, campaign content. Social currency is important because it makes people feel that they are part of something important and unique that others may not be aware of. Social currency can make a person feel like they are a VIP in a top-notch secret club. With a feeling of exclusivity, people feel special and gladly take part in the movement which will be important for my group’s campaign. We hope that the stay-at-home fathers and mothers feel like they are part of an exclusive group of parents that are improving on the wastage of food. Furthermore, to improve in creating a successful campaign, we need to provide these parents with quality content. If they find that the content we are providing them is not important, compelling or worth sharing, our movement will likely not grow to more than a few parents (which is not our goal). In the article, “The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You” is great article that can help us with component five because of ethos, pathos, logos. Emotion is such a key factor because I noticed that more people payed more attention to the topic when they felt emotion. I feel like my group should have emotion when it comes to component five because when read about the boy crying. I was thinking about how we could make people feel like that with our component and if make people have a change in emotions then we could change others. How do we change others by the content of an ethical appeal, an emotional appeal, an emotion appeal, or logical appeal. I believe these are the four main appeals we should use in order to succeed throughout component five. The ethos, pathos, logos would be such a great thing for component five because “it’s credible and worthy, it appeals to me, it makes sense.” Which is true if we used ethos, pathos, logos then we will be able to grab the attention of the audience or whoever the people are trying to convince. In order to succeed throughout this component we have to use ethos, pathos, logos. This article outlines the more practical implementations of ethos, pathos, and logos. Indeed, it is true that what we feel affects how likely we are to view content. A catchy title will always generate more views than a boring one. This is extremely important for component 5 because my group has to come up with an effective campaign that is captivating. Using ethos will give our campaign credibility. Using pathos will appeal to the more emotional side of people, whether it be a happy or sad emotion. Finally, logos will appeal to the more “left-brained” people. It is extremely hard to find a delicate balance between the three, something this article highlights. It is our group’s intention to find the best way to draw in an audience. Leave a Reply Cancel reply Enter your comment here... Please log in using one of these methods to post your comment: Email (required) (Address never made public) Name (required) Website You are commenting using your WordPress.com account. ( Log Out / Change ) You are commenting using your Twitter account. ( Log Out / Change ) You are commenting using your Facebook account. ( Log Out / Change ) You are commenting using your Google+ account. ( Log Out / Change ) Cancel Connecting to %s Notify me of new comments via email.